Effective
Marketing
Marketing
Now more than ever integrative, functional, holistic and naturopathic practices need to get the word out about their effective methods for treating illness, immune function and chronic conditions.
However, what is the biggest problem a nonconventional medical practitioner faces? The general public’s lack of knowledge and understanding of what an integrative/functional medical doctor or naturopathic doctor does, and how their treatment is different and can be more effective than conventional treatment.
Effective Marketing Solutions
Your marketing needs to
- attract people who are already interested in alternative approaches to healthcare
- interest people in coming to your practice who are suffering from health conditions but have not had success with their current treatment and are looking for other answers, and
- educate people in the drawbacks of conventional medicine and the safe, immediate and lasting results functional, integrative, holistic or naturopathic medicine can give them. These people can also be attracted to your practice.
We provide two solutions:
1
Online marketing with
targeted landing pages
We’ll use your website or make you custom landing pages. We’ll do an evaluation of your current website and marketing and determine which will work best.
We target people from a) and b) above, those who are looking for alternative approaches for their health condition and those who are looking for any solution to help them get better. The most effective way to reach these people is through Google and Facebook advertising. It’s direct and gets you immediate results. We have been marketing for health care practices for over a decade and know how to create online marketing campaigns that get you optimum results.
Learn more about our online marketing for health care practitioners
2
Print Direct Marketing — Reach the most amount of your target audiences
With this medium you can reach all of your potential audiences, a) through c) above. And not only reach them, but also engage and get response from them. You have to have a direct marketing piece that attracts, interests, educates and gets engagement in the form of requests to book appointments. We have tried different methods of marketing for health care over the last 13 years, and our print direct marketing is the most effective we have ever used by far.
Introducing our Custom Magazine Direct Marketing Program. This system takes care of the factors needed to get someone calling you for the help they need. It is turnkey; most of the work is done by us and it doesn’t require elaborate follow-up and nurturing systems.
Read more about our most effective method for reaching your target audiences
Who We Are
We’ve been working in health care marketing since 2008. We have hundreds of clients who we have successfully helped to reach their new patient and profitability goals.
Before 2008, we were a market research agency, working with multi-billion-dollar companies, startups and small businesses. Market research gives you the blueprint of how to market: where to target, what to say, and how to attract, interest and engage your target audience. It is the most powerful marketing tool in a marketer’s toolbox and has made companies like Apple, BMW and Walmart leaders in their fields. It is also pretty much absent in most health care marketing.
Our Difference
In 2008, we switched to full-service marketing and chose the health care field as we wanted to help those that help others. We brought the discipline of market research and other top-agency marketing methodologies to health care marketing. With these scientific disciplines, we can optimize your marketing; helping you reach the people who need your treatment, giving you profitable returns and making the most out of your marketing dollars.
Market research, testing and analysis allow us to get into the minds of your target audiences so we know what headlines and imagery to use and what to write that will get response and result in a booked appointment. Conversely, unresearched marketing can be way off the mark and result in low response and large losses of money spent on marketing.
Our Creative Director has over 20 years of experience in print design and production. He has a strong background in marketing principles and makes sure each magazine is created to be effective.
Our marketing team plans every aspect of our print and online marketing campaigns to ensure success.
Free Marketing Consultation
Call or email us to set up a time to discuss your marketing needs, your goals for your practice and how we can help you. We’ll evaluate your website and current marketing and answer any questions you have about our marketing and marketing in general.
Call 855‑486‑2410 or click here to schedule online.